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About Build The Shelf

The app for women who want a real shelf.

Build The Shelf is adaptive glute training for women — engineered around the way the female posterior chain actually responds to load.

Adaptive Adjusts weekly
Glute-first Posterior-chain focus
Coaches at Build The Shelf programming a hypertrophy block.

What we believe

Three things make this work.

01

Programmed, not improvised.

Every session has a reason. Volume, intensity, and frequency move on purpose — not on vibes.

02

Built for women.

Glute mechanics, hip structure, and recovery patterns drive the plan. No bro-split adapted with pink dumbbells.

03

Adaptive, not static.

Your plan adjusts week to week based on what you can actually train, what equipment you have, and how your body is responding.

Original Build The Shelf training group in a garage gym.

Our Story

A husband-and-wife team. One spreadsheet that got out of hand.

Samantha wanted to train her glutes and asked Noah for a workout. He wrote her a glute-focused block in a spreadsheet. It worked. But a few months of opening the same spreadsheet later, Samantha was over it — there had to be a better way to log the work and see what was actually changing. Noah had been teaching himself web design and coding for a while, so he started figuring out how to turn it into an app. Build The Shelf is that app. We're not a team of specialists — just two people building the thing we couldn't find anywhere else.

Team

Meet Your Coaches

A small team of specialists — every one of them obsessed with how the glutes move, fire, and grow. You get a coach for the muscle, not a generalist with a clipboard.

Meet The Full Team
Noah Emig, Co-founder · Builds the app at Build The Shelf.

Noah Emig

Co-founder · Builds the app

Samantha Emig, Co-founder · The reason this exists at Build The Shelf.

Samantha Emig

Co-founder · The reason this exists

Early access

Be first in line when the app drops.

Join the waitlist and we'll send the invite the moment Build The Shelf is ready.

Two iPhones showing the Build The Shelf app — the welcome screen on the left and an athlete photo on the right.